Most people have a clear objective when they invest in publicly traded securities: they want to earn a return, either in dividends or capital appreciation. This clarity of purpose, however, frequently disappears when investments are made in closely held companies. And this is why many such businesses are under performing. The following is a list of fundamental questions that every shareholder and executive in a closely held company should be able to answer, but seldom can:
The value of a business is largely driven by a company’s pre-tax EBITDA (Earnings before interest, taxes, depreciation and amortization), also known as adjusted earnings. However, there are many intangibles that also play a large part in determining business value. Recognizing and enhancing these intangible factors in advance, can increase the value of the company. Drawing upon our experience in the marketplace, Sun Business Valuations has developed a diagnostic questionnaire to enable business owners to identify potential areas to improve in advance of selling their company. This analysis focuses on management, human relations, sales, marketing, operations and finance. There are 22 diagnostic questions and related action items that will help a business owner to recognize deficiencies and take pro-active steps to enhance value as well as a scorecard that will help you take stock as to how your company ranks in these key value enhancement areas.